What is Safety?

Challenge: The safety and compliance team, fairly or not, had developed a reputation for being the company "bad guys". They received little cooperation from colleagues in Operations and Quality Assurance. They needed to increase cooperation, and in the process shed some of their unfair label.

Solution: A microlearning that gives associates practical ways of engaging with safety. In this, the user goes inside the plant as the eyes and ears of the character "Safety Hero". The project branches off of a single background slider, allowing users to move laterally through the plant and encounter various safety moments and tips. 

Results: The safety team has reported an increased level of cooperation from key stakeholders on the operations side of the company. Additionally, traffic to our internal safety site on SK University increased by 20%.